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For example, if you regularly write an article for your ezine, you can get a lot more mileage out of it if you submit it to article directories and other online publishing services. And making every piece you write work more than once for you is one way to work smarter and not harder. That's called leverage.
There are several reasons why you want to do this. One is to get your name and your business out there so people will learn who you are and what you do, and it helps to position you as an expert. No more keeping yourself a secret and hiding behind your computer! :) Another reason is that your articles give people a taste of your style, what it is that you offer, and it gives them an opportunity to get to know you a bit without risking anything.
At the end of each article include a resource box so if people want to find out more about you and your business, they have that information at their fingertips. Once someone reads your article, if they like your stuff, they will likely visit your website and sign up for your Free Taste (your free offering that gets people on your list). And writing articles is one of the fastest (and FREE) ways to get lots of exposure, especially if a publisher with a large list picks it up!
Want to get started? Here are the 4 easy steps:
1. Write the article or recycle one you've already written, giving it a fresh edit (it never hurts).
Write or revise an article targeted at your niche that is full of valuable content. A couple of tips: Articles can be anywhere from 400-700 words in length for the best chance of being picked up (if you have a longer article, consider chopping it in half and making it two shorter articles). Also, articles with lists, steps, or mini-chunks of information seem to be the most read.
2. Add your copyright.
Don't forget to protect your work by adding a copyright. At the end of each article, put a copyright notice with the date of when you first published the article. For example, copyright (or ) 2005 Alicia M Forest.
3. Write the copy for your author's box.
After your copyright notice comes what's usually referred to as the "resource box" or "author's box." In order for others to publish your work, ask that they include this information at the end of your article, keeping what you provide in it whole and intact. As this is standard practice, you'll find most publishers will honor this request.
Write 3-5 lines that entice people to find out more about you by providing the web address to the sign-up page for your Free Taste. You don't need to use this valuable real estate to promote your business, but do use it to encourage people to join your list by signing up for your ezine or other free offering.
A tip: Don't send your article readers to your home page. Send them to a page set up specifically to add them to your list. For example, say, "for more articles like this, please visit www.yourezinepage.com to sign up!"
4. Submit your article.
Although this is one of the most time-consuming marketing tasks, it can be made much simplier by either hiring a VA to do it for you, or using an article submission service. The service I use is SubmitYOURArticle.com.
There are literally hundreds of websites that offer free content for publishers who are in need of quality articles for their own publications or websites. Here are some of the best ones:
www.ezinearticles.com, www.ideamarketers.com, www.goarticles.com, www.article-host.com, www.articlecity.com
Bonus step:
If you want to see stronger results from submitting your articles, contact directly those publishers of ezines and websites in your niche. Google publishers of ezines in your target market and then send a query to the editor/owner about submitting an article. Present yourself as a professional and offer your article for their use, provided the resource box remains in tact. Paste your article under your message (attachments can get blocked, and if the receiver doesn't know you it's unlikely they will open and read it anyway).
Writing and submitting articles is one of the tried-and-true, if slow-and-steady, ways to build your list, become known as an expert, and offer value to your target market.
